MOVING MOUNTAINS
Here in South Tyrol we are surrounded by untouched nature. A unique alpine landscape that we, and others, want to keep as unspoilt as possible. It is our fundamental responsibility as a company and as a community to give something back and make a real contribution to change. We strive to focus our support on issues such as recycling, climate change and sustainability to make a difference in our world. This ideal is deeply ingrained in us and we are proud to play our part and continue to improve.
Ensuring long-term healthy forest ecosystems by helping to promote biodiversity and consciously reducing environmental impact.
FSC (Forest Stewardship Council) certification is an international certification specifically for products from forests managed according to strict environmental, social and governance standards.
For more sustainable logistics with reduced routes and fewer harmful emissions – both for us and for nature.
We take Made-A-Mano to heart: with over 32,000 total hours spent working with locally made products that reduce transportation and environmental impact. At the same time, we support the local job market and encourage the use of skilled local labour.
For green sanctuaries, thanks to energy-efficient solutions and sustainable materials for a stay with a minimal ecological footprint.
How do we do this? By offering recyclable and reusable products and supplying hotel rooms with a range of more than 1.5 million eco-friendly products to date.
Sustainability matters to customers. More and more people are choosing climate- and environment-friendly holiday destinations that practice sustainable tourism. We want to contribute to this by prioritising nature and climate protection in our products and processes, starting with ourselves, and by communicating this in a targeted and transparent way. For us, practicing sustainability means successfully combining tourism and ecology.
Our Code of Ethics sets out in black and white all the goals we have set ourselves – to remind us of where we want to go. Our mission is to continuously improve our processes and procedures, taking into account all factors such as emissions, environmental protection and the economical use of resources.
We are committed to the creation of sustainability throughout the entire value chain. From the sourcing of materials, through the production process and logistics, to disposal – with maximum transparency. As a company, we are committed to achieving this ambitious goal – even though we know it will take a long time and constant effort. In small steps, but always with the utmost motivation.
For greater awareness and the use of certified green cosmetics, produced according to strict ecological and ethical standards.
More and more consumers are choosing greener solutions and prefer cosmetic lines that protect the environment. We are contributing to this by selling more than 1.5 million products from our Cradle-to-Cradle certified cosmetic lines between 2018 and 2022.
For the use of innovative, reusable and recyclable solutions and refillable pump dispensers.
Due to a growing interest in sustainable solutions, our dispenser systems have grown by +400% since 2016
For a more sustainable lifestyle, with reused materials, reduced waste and environmentally friendly manufacturing.
To date, the deforestation of almost 4000 trees has been avoided through the use of ecologically recycled materials.
We are committed to ensuring that everyone – regardless of their background, gender, sexual orientation, religion, ethnicity or ability – is welcomed into our reality with respect, dignity and equality. We embrace diversity as a value and a strength and continually work to create an environment where everyone feels valued, heard and supported. Diversity is what makes us special and unique.
We foster an inclusive environment where everyone can contribute their ideas, talents and vision. We want every voice to be heard and every talent to be developed. We are committed to equal opportunities, eliminating all forms of discrimination and working to overcome the barriers that prevent the full participation of all people.
We work with our suppliers to ensure that our products and services are produced in a sustainable way and promote solutions that help preserve our planet for future generations.
We embrace innovation as a driver of progress and are committed to responsible implementation: the search for innovative solutions that are compatible with social justice and sustainability is a constant goal. This is the guiding principle by which we shape our daily work together. We are committed to making PRIMA a place where equity, inclusion and environmental sustainability are concrete values.
Every employee has their own bottle of filtered and mineralised water from BWT: It’s that easy to save thousands of plastic bottles a year.
Avoiding and separating waste is taken for granted in both offices and warehouses, always without the use of rubbish bags.
Recycled paper products, eco-friendly cosmetics, sustainable and plastic-free amenity kits: We care about the environment.
certified with ADA Cosmetics International: our exclusive distributor in Italy with the world’s only producer of hotel cosmetics with this certification.
Up to 95% of our packaging is made from recycled and/or recyclable cardboard, and we avoid plastic wherever possible.
We reduce unnecessary journeys and save CO2 by avoiding empty runs on our deliveries.
We avoid unnecessary printing and always offer digital versions of our catalogues. Our entire workflow is based on digital processes, which means we have saved more than 120,000 sheets of paper since 2019.
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