SIMONE MICHELI X PRIMA

A VOYAGE INTO THE ITALIAN CREATIVITY

We are all about creative thinking, so we take a curious view of the world. Through our own eyes, but also through the eyes of the designers we work with: Minds that are always on the move and accompany us on our path to quality.

To constantly develop new projects. To cultivate ideas. To integrate talent.

A MULTIFACETED TALENT

ARCHITECTURE, DESIGN AND BEYOND

Simone Micheli is not only an architect, but also a man of many talents, from architecture to interior design, from visual design to integrated communication. His designs focus on sustainability and environmental protection, while at the same time conveying a stylistic signature that expresses his identity and uniqueness.

Italian architect and designer Simone Micheli founded Architectural Hero in 2003, a design studio with offices in Florence, Milan, Dubai and Rabat. The company reflects the global approach and international orientation of his work.

Micheli has represented Italy at numerous exhibitions and events around the world and has won prestigious awards. He also shares his experience as a lecturer at prestigious institutes such as Poli.Design in Milan, helping to shape the creative minds of tomorrow.

SIMONE MICHELI

A MASTERFUL SIGNATURE

Look, touch, feel: Hospitality becomes a holistic sensory experience, every detail is well thought out and carefully designed, starting with the choice of materials.

Micheli designs spaces and objects that are not only aesthetically pleasing but also create connections, while his continuous research leads to the perfection of raw materials. The result is products that radiate a natural, timeless beauty thanks to small, precious details.

“Each new project represents an extraordinary challenge that inspires me to push the boundaries of the known to create essential, functional and hypersensory spaces that belong to a perfect dimension that is unique to modern man,” says the designer.

BEYOND DESIGN

NARRATING CONTEMPORARY STORIES

Translating the complexity of the present into simplicity: This is the challenge Micheli has set himself in the design. A project that transforms every experience into a story with style.

A sensory experience that involves the guest from the very first touch.

Like the soft PONCHO bathrobe with its unusual cut and meticulous finish: timeless elegance and eclectic style for a functional and refined garment. Or the towelling range made of fine cotton: the soft fabric touches the skin and gently envelops it.

THE MADE IN
.IT COLLECTION

Bath Stool TOM BY SIMONE MICHELI

Luggage Trolley MIKE BY SIMONE MICHELI

Boy Coffin CHARLIE BY SIMONE MICHELI

PURE LINES, HANDCRAFTED QUALITY

A special feeling: the MADE IN .IT collection is a visual work of art, an expression of the free spirit of people who love travelling.

Stools, luggage racks and trolleys for easy luggage transport: three objects, three different expressions of simplicity and elegance. Linear shapes, monochromatic colours and the pursuit of functional minimalism. Elements that add a touch of exclusive sophistication to any hotel room. Design solutions that define an iconic style.

Carefully hand-finished steel, high-quality leather and Italian craftsmanship: these are the details of the furnishing accessories designed by Simone Micheli for PRIMA. Accessories that become functional works of art, where design redefines the possibilities of hospitality and enriches every experience with everyday elegance.

STYLISH AND CHIC:
A DISTINCTIVE SIGNATURE

Explore a world of style with our designer accessories: get more information now.

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SIMONE MICHELI X PRIMA

A MULTIFACETED TALENT

SIMONE MICHELI

BEYOND DESIGN