HERE AM I
What makes a stay feel special? Hospitality gains character where design, function and atmosphere come together. PRIMA develops selected solutions for hotels and restaurants: from skincare and amenities to OS&E, sleep solutions and guestroom accessories, as well as bespoke menu covers and handcrafted one-of-a-kind pieces. For more than 30 years, this has resulted in concepts defined by clarity, precision and a keen sense for moments guests remember.
A curated selection of new impulses for hospitality. Carefully chosen products, distinctive materials and considered design for properties with character. Solutions that enrich everyday operations and leave a lasting impression on guests.
New at PRIMA.
Italian skincare at its most refined. Selected ingredients, sophisticated formulas and Bvlgari’s unmistakable aesthetic come together in a collection created for modern hospitality. From texture to fragrance and packaging, every detail is considered to turn daily care into a more distinctive guest ritual and leave a lasting impression beyond the stay.
ADA Cosmetics International combines skincare expertise with innovative care concepts for modern hospitality. From certified natural cosmetics and responsibly formulated products to designer brands and considered dispenser systems, it offers a diverse selection for skin, hair and everyday care rituals.
Fresh. Local. Südtirol.
Clear formulas. Botanical ingredients. Considered rituals. Not Just Bodycare brings together plant extracts, essential oils and lightweight textures in a care collection for modern hospitality. Thought through to the last detail, from refillable systems to recyclable packaging.
Welcome to our Showroom40 in Bolzano: a space for ideas, inspiration and innovation, where materials, concepts and collections become visible and tangible. Things used every day. Details that come together as one coherent whole. We look closely, remove what is unnecessary and develop concepts together with our clients that simply work. And last.
Sleep is more than rest
PRIMA combines sleep expertise with a clear focus on Sleep Longevity. Together with DaunenStep and Simmons, we create integrated sleep systems in which materials, construction and function work in precise balance. For nights with substance. And sleep that performs over time.
“I stayed at Hotel Somvita in Tirolo and slept wonderfully. According to the hotel, the pillow that impressed me with its comfort is part of the PRIMA range and is used in every room. I would be delighted to find out which model it is so that I can order it for my home through the PRIMA Hospitality eBoutique.”
A well-rested guest from Germany
“It is rare to find products on holiday that leave such a lasting impression. During my hotel stay, I discovered the Naturals Remedies Shampoo and Conditioner and appreciated them from the very first use. The pleasant fragrance, the cared-for feeling of my hair and the natural ingredients convinced me. Once home, I did not want to be without them and began looking for a way to purchase them.”
A returning guest from Italy
“Sometimes a product discovered on holiday remains connected to a special moment. During our honeymoon in Rhodes, the hotel provided The White Company Flowers Body Lotion. Its fragrance, lightweight texture and the cared-for feeling it left on the skin immediately appealed to us. Once home, we wanted to rediscover that feeling and looked for a way to use the products privately.”
A couple from South Tyrol
For PRIMA, trade fairs and events are more than dates in the calendar. They are places where ideas become visible, materials can be experienced and conversations grow into projects. This is where our work takes shape and, above all, where our way of thinking becomes clear: through exchange, attention to detail and a constant closeness to hospitality.
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