HERE AM I
#DREAMFACTS
…in fact, your guest spends one third of their vacation in bed?
…you wake up around 28 times per night unwittingly?
…everyone releases an average of 0.2 liters of moisture per night?
…it takes usually 7 minutes to fall asleep?
…a guest changes their sleeping position about 20 times per night?
…the perfect sleeping time lies between 7 and 8 hours?
… physical and mental recovery occurs while you sleep?
As a hotel owner, you have the opportunity to spoil your guests for those 8 hours by offering them a wonderful night’s sleep. Create excellent moments of rest for a rejuvenated start to the next day of vacation.
#SLEEPWITHPRIMA
Whether at home or on vacation, one thing is for sure:
good sleep is essential. But what exactly makes “good sleep”?
It should leave a dry, airy and lightweight feeling.
The bed, the mattress, as well as bedspread and pillow must allow for the air to circulate well within the bedding in order to ensure optimum release of excess body moisture into the room and keep the bed comfortably dry.
The chosen materials play a fundamental part in achieving this. Thus, the more natural the bedding fibers, the “airier” and more pleasant the the climate in bed is perceived.
Furthermore, the more pleasant the sleeping environment, the healthier the quality of your guest’s sleep.
#DREAMBEDS
Good, better, bed.
The very heart of the bedroom.
The oasis of well-being at night.
Offering hotel guests the exclusivity of perfect sleep is an art in itself. In cooperation with some of the most sought-after pioneers of good sleep, PRIMA merges high-quality materials and excellent workmanship. This way, perfectly designed and aesthetically pleasing beds are created. The kind of beds that enhance the guest’s time of rest and simultaneously distinguish and elevate the ambience of the bedroom.
#HOMEOFSLEEP
SCHRAMM – The Home of Sleep. Since three generations this German family-owned company stands for all-embracing sleeping comfort and consistently developing this expertise further.
From 1923 to the present day, SCHRAMM has been regarded as an indispensable pioneer, trailblazer and groundbreaker in the world of comfortable sleep – distinguished by technical know-how, top-quality handcrafted manufacturing as well as the use of natural materials and unparalleled design excellence.
Sleeping in one of these masterful manufactured beds is an utter experience. Looking at it, touching it, immersing yourself in a dreamlike atmosphere – one-of-a-kind.
Together with SCHRAMM, PRIMA speaks the language of wellbeing and writes the history of sleeping comfort. For the discerning hotel guest.
#DREAMWITHPRIMA
Since 1870, the traditional American company SIMMONS has been elevating sleep quality and comfort to unprecedented levels. The numbers speak for themselves: 18 out of 20 of the most renowned hotel chains worldwide, such as Four Seasons, Mandarin Oriental or Rocco Forte Hotels, rely on SIMMONS beds.
SIMMONS is considered to be the inventor of the pocket spring mattress, which stands out for its effective no-flip system. It is designed in such a way that it does not need to be turned during use. In addition, SIMMONS products are largely 1 IM certified, which means that they are fire resistant. The custom-made sommiers and toppers are available in various levels of softness to provide the best possible solutions for individual sleeping needs of your guests.
#DREAMPILLOW #DREAMDUVET
Bed perfection and mattress excellence are crucial to a great sleep experience – but they’re by no means the whole story.
Besides the aspect of cosiness, the adequate amount of filling as well as the breatheability of the bedding and excellent skin compatibility are essential key factors in ensuring the guest’s restful sleep.
LET’S
#STAYINBED
For more than 100 years, the South Tyrolean family business DAUNENSTEP has been carefully listening to the dreams of holiday-minded hotel guests and using them to create the cosiest pillows and down covers.
The selection is boundless. Natural down feathers for the snugglers, synthetic fiber with a down sensation for allergy sufferers. Supportive neck pillows for those sleeping on their sides or pillows that relieve the spine for belly sleepers. PRIMA understands your hotel guests “with eyes closed” and has the perfect product for every individual sleeping habit.
DREAMING IN
#SOFTSHEETS
#DREAMLINEN
Sensation on the skin & the cuddliness, breathability & temperature regulation, bold splash of color or elegant complement in a cozy ambience. Have you already thought about these extremely important aspects of bed linen?
Aiming to create pleasurable memories of rest for the discerning hotel guest with the perfect choice of carefully selected bed linen, aesthetically blending wonderfully with the hotel room’s design. The PRIMA concept of comfort focuses on a distinct feeling of perfection on your guest’s skin. The most exquisite textiles and cuddly materials give the feeling of caress whilst sleeping. The guest is made to feel at ease, the skin can breathe and the mind can wander.
#PRIMABEDLINEN
Since 1860, FRETTE has been catering to the sleep of guests of the world’s most prestigious hotels with masterfully crafted bed linen of unparalleled quality. Its distinctive collections are consistently distinguished by charming style, elegant design, inimitable workmanship and refinement. In cooperation with FRETTE, PRIMA develops bespoke colour concepts for a stylish and timeless atmosphere in the hotel bedroom.
LET’S
#DREAMON
The final touch in the bedroom calls for some crucial accessories that round off the guest’s sleeping comfort in the best possible way. Among them are undoubtedly breathable fitted covers, which protect the mattress and at the same time allow the guest’s skin to breathe. Other, important accessories for a cooling and comfortable sleep are absorbent pillowcases and mattress protectors. Whatever the guest is looking for in the bedroom, PRIMA has the best possible solution.
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