London, 2012. Sam Jameson has a creative mind and a visionary spirit, the kind that wants to change the world. She has a dream: to bring attention back to craft projects in the UK. Soapsmith is the answer to his ambitions. A perfume can inspire, engage, evoke. And she knows this. That’s why she creates fragrances inspired by the world around her: faces, places, frames to remember. A daring collection of exceptional beauty. A cosmopolitan, vibrant and exciting story of life among the colourful streets of the English cap.
A SCENTED HEART
A natural, vibrant, multifaceted fragrance. Natural ingredients that nourish and care for the skin. Scents that chase each other, intertwine and blend to create a sensory experience reminiscent of London’s fascinating cultural mix. Travel format scenes of life. A collection available in a choice of carefully designed dispensers – including SHAPE: a sustainable innovation made from 100% recycled PET plastic.
A RECOLLECTION IN MEMORY
The beauty of an ever-changing multi-ethnic neighbourhood: Hackney, where Sam Jameson was born and raised. And it is to her childhood that this fragrance takes her: to the intense herbaceous notes of the Hackney Marshes, a natural oasis in the heart of the metropolis. Memories of games with friends, carefree days, happy afternoons. Notes of geranium, bergamot and rosemary, enriched by the earthy tones of sandalwood: impossible to resist.
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